"Buy it Once" is a curated collection of 50 modern heirlooms worth of your attention and if possible purchase. During conversation about the modern life we came to realize that the concept of heirloom is simply not part of the conversation any longer. We are all busy chasing the next disposable soon to be obsolete product. Worst yet, we now have the tendency to purchase the same shoddy products over and over and over again. Why not aggregate those multiple purchase costs into one lump sum and buy a modern heirloom once? Ultimately you will save money while cherishing things as mundane as a waste bin.